Alex Smith, Author at Trig Creative

Human-Centred Design

Posted on July 28, 2026 (July 28, 2026)

The success of a product is ultimately determined by the people who use it. Whilst technical performance, manufacturing efficiency and commercial viability are all essential, a product that fails to meet the needs and expectations of its users is unlikely to achieve long-term success. Human-centred design places the user at the heart of the product […]

Design for Manufacture

Posted on July 20, 2026 (July 20, 2026)

Design for Manufacture (DfM) is one of the most important principles in successful product development. Whilst a product may perform well and look appealing, its commercial success often depends on how efficiently and economically it can be manufactured. By considering manufacturing processes from the earliest stages of a project, products can be developed that are […]

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Rapid Development Cycles

Posted on July 16, 2026 (July 16, 2026)

The pace of product development has accelerated over recent years. Competitive markets, changing customer expectations and advances in digital technology mean businesses are expected to bring new products to market faster than ever before. Shorter development times can provide a significant commercial advantage, allowing organisations to respond more quickly to market opportunities, technological advancements and […]

Mass Customisation

Posted on July 14, 2026 (July 14, 2026)

Consumer expectations have changed significantly in recent years. Whilst standardised products continue to dominate many markets, there is growing demand for products that better reflect individual preferences and specific user requirements. Advances in digital design, manufacturing technologies and supply chain management are making it increasingly practical to offer greater levels of product customisation without the […]

Sustainability and Circular Design

Posted on July 10, 2026 (July 10, 2026)

Sustainability has become an increasingly important consideration within modern product design and development. As environmental awareness grows, alongside changing legislation and consumer expectations, manufacturers are looking for products that not only perform well but also minimise their environmental impact throughout their entire lifecycle. Circular design is one approach that is helping businesses achieve these objectives […]

How do you design a product? – Part 2

Posted on May 22, 2024 (May 22, 2024)

The design process is a tried and tested approach to developing ideas into real world solutions. There are many variations on the design process, but the basic principle is a stage-by-stage process that starts with information gathering and critical analysis of the raw idea, through creative thinking and idea development into detailing and engineering before […]

How do you design a product? – Part 1

Posted on February 23, 2024 (May 22, 2024)

It may seem daunting to start with, especially if you are new to product development. But as with most things it can be simplified by breaking it down into smaller steps and manageable tasks. What we are talking about here is the process of designing a product not the process of identifying a product opportunity […]

Author: Alex Smith

Posts by Alex Smith